Yourkeys and ContactBuilder have announced an alliance, with the pair saying housebuilders can put their lead management and sales progression ‘on autopilot’.
Yourkeys digitises the new homes sales process, from onboarding and reservation through to exchange and completion.
It recently introduced a function which allows sales proceed without the customer being present in response to the COVID-19 crisis.
ContactBuilder is a customer relationship management (CRM) package designed for housebuilders.
Riccardo Iannucci-Dawson, chief executive of Yourkeys, said: “This marks a significant moment for Yourkeys. ContactBuilder is one of the leading CRM suppliers to housebuilders and, by integrating our platform, we have immediately made it accessible to ContactBuilder’s sizeable client base.
“Many of our clients have adopted ContactBuilder’s CRM ahead of the launch of our collaboration, so together we have created a ready-made audience who will immediately benefit from the two systems working together.
“Managing leads and progressing sales are functions which have caused many a headache for housebuilders. Now they can switch both functions to autopilot and focus their efforts on selling more homes, supporting the wider economic recovery.”
The alliance means that housebuilders will be able to take reservations using the Yourkeys platform from inside ContactBuilder’s CRM system. This will help them to retain house buyers, reduce the time to exchange contracts by around half, and save many hours currently spent by sales staff on progression.
Yourkeys will automatically create documents to manage ID checks, deposit payments and mortgage updates. This information is securely held in a document store within ContactBuilder.
Yourkeys will then link to one of 1,100 law firms and 1,400 mortgage brokers to progress the sale, with real-time updates visible to all parties.
Danielle Mitton, operations director of ContactBuilder, said: “ContactBuilder’s fundamental strength is its ability to streamline a housebuilder’s sales process by collating leads from multiple sources and empowering users to efficiently manage the sales process through to reservation.
“Our alliance with Yourkeys provides the next logical step and allows the sale to be managed right through to completion.”