The open 220-acre expanse of the common is one reason. Another is the fact that three Northern line Tube stations connect Clapham to the City and central London in 20 minutes.
Twentysomethings like the local gyms, bars and train links, while families gravitate towards the Old Town, with its pond, child-friendly cafés, gift shops and artisan food outlets.
Clapham Place, a short walk from Clapham North station, has the advantage of also being close to Stockwell station, which has both Northern and Victoria line connections.
The scheme of 62 apartments is a step up in design quality for this patch, and comes with a concierge lobby, gym and communal roof terrace.
Prices from £525,000. Call Regal London on 020 7846 8005.