Fine & Country estate agent will open in West Wales on September 1st.
The branch will be run by Nigel Salmon, an experienced property professional and business owner.
Salmon (pictured) has built up his business, Girasol Homes, since 2006, which operates in Wales, Spain and Portugal. He will continue in both roles.
Salmon said: “A secret to the success of the other businesses I am involved in is building the right partnerships, investing in staff and training, and most importantly, service.
“Fine & Country offers clients a first-class marketing experience which few can rival.
“The brand’s innovative marketing approach, along with my experience and expertise, should prove to be a winning combination that will accelerate the office’s growth.”
Fine & Country West Wales will initially cover Ceredigion, and parts of Carmarthenshire, including the county towns of Aberystwyth, Tregaron, Lampeter, Aberaeron and Newquay.
This equates to approximately 50,000 people and around 20,000 properties.
Salmon added: “While it will be initially me in the office to start with, we will be looking for associates to join as soon as possible.
“The region is peaceful, rural, traditional and unspoilt. Its slow pace of change is exactly why it has become so popular, offering residents a home where the crime rate is low, the beaches are deserted, there are less crowds and family values are a priority.
“There are a lot of buyers looking to retire to the area, and now also people looking for affordable homes that offer them the space to work from home either full time or at least part-time.
“The area offers country houses, old farmhouses, large character homes and cottages, generally around the £300,000 to £500,000 price range. Buyers will definitely find more home for their money in West Wales than they would in other parts of the UK.
Nicky Stevenson, managing director of Fine & Country, said: “We are excited about the new office in West Wales and having Nigel join the Fine & Country fold.
“His years of experience growing successful businesses within the property sector will be an asset to the brand and we are excited to see the office’s development moving forward.”